Case Study: From $7K To $279K In Under 90 Days

Today you’ll get a full breakdown of how we helped one of our clients scale from $7K to $18K and then over $279K in revenue in under 90 days.  And how your mindset can work as a barrier OR act as a super highway to your own success & income.

First, let’s start with a little background…

How To Scale A Lucrative “Side Hustle”

For most entrepreneurs, including folks who work a job but still need to make ends meet, developing a “side hustle” is often required.

If you haven’t heard of one of these, a “side hustle” is simply something you do outside of your normal income gig/job to earn extra money.

For example: Because we also run AuthorPlatformRocket, we see a TON of authors selling related services like formatting, graphic design, various editing services or even create “how to” courses and sell advice on topics like character development or plotting.  And this is on top of their book sales.

Sometimes, if you’re working a job, you’ll pick up extra small gigs helping others out using the skills you’re good at.

Our project manager for example, a very successful author who already earns a healthy 6 figures per year publishing, brings in extra money customizing cutting boards, wine glasses & tumblers with a laser printer she and her husband grabbed a few years ago.  They sell, often in bulk, to local shops & event planners.

And then there’s my wife.  Even though she has a VERY well paid corporate career, she still runs a side hustle building charcuterie/grazing boards for parties. She does it because it lets her earn some great extra income while also expressing herself creatively.

What all this means is: side hustles are pretty normal things these days.

But what happens when said “side hustle” becomes something much, much more?

In situations like that things can get really, really interesting.

And that’s exactly where our clients story comes in.

$279K Side Hustle Case Study: Cynthia & Her Editing Business

Cynthia is an author who parlayed her skill set into a small editing business.   Even though her book sales were solid, as you might imagine, the editing business was vastly more lucrative.  I first met her when we re-opened our business development coaching/consulting program a few months ago.  She was one of the authors who checked out the video & then booked a time to chat.

Those initial calls are always about really looking for where the “sweet spot is” in your business.  Looking for ways to expand that into more profits with less efforts.

They always start by first figuring out a few core basics: What is the person doing? How are their books going? What do they want to accomplish and can we even help them.

On the call it was obvious her books were doing fine and while could help boost her ads effectiveness, it wasn’t until she brought up editing that my ears really perked up.

Until that point she had only been able to work with a small handful of clients each month, helping them really overhaul their books and make them not just great but stunning.

And the money she was earning from helping people was fantastic.  She was able to pull in $7K month from these!

There was just one problem: Because the work required so much attention to detail she wasn’t able to bring on any more! She was literally tapped out! She had no way to grow past where she was!

This is where we come to the moment everyone hopes for when they hire a business development coach. The moment when the “extra set of eyes with experience” you hired sees the potential hiding just out of site.

What we were able to discover was the HUGE mix between her prices, her services & the fact editing is such a massive in-demand industry.

Within the first 45 min of the call we had mapped out a plan that allowed her to reasonably increase her prices, offload 80%+ of the work, pay MORE than anything an editor would make anywhere else AND still offer the client top rated services at highly competitive prices.

We helped her layout standard operating procedures (SOP’s) allowing her to bring on several more high quality editors.  And yes, she took action (a vital ingredient to success)

By the next team call she had already brought on 3, high paying clients including one who was worth over $18K in business.

Within the first 5 min of that second call we showed her where another massive revenue stream was hiding. It had at first looked like one of those clients who wasn’t quite ready yet. Until we got her mindset shifted & she could see this was the perfect opportunity for thousands of dollars in developmental clients.

But it wasn’t until the 3rd call when the magic really started to happen: You see, because she had been able to offload the vast majority of her work to others, she not only grew her business she was also able to give the one client she WANTED to work with all her attention.

This blew his mind so much that he handed her the rest of the series.  Enough books that she will bring in a total of $279K in extra income. 

Keep in mind: Her business can now scale.  So this is just the start of good things to come!

At the end of the day Cynthia now has a “side hustle” that’s:

• Already making high end sales, now consistently…
• Will continue to grow & prosper as she moves forward….
• Reduces the time she has to “work” & frees her up to keep expanding…
• Has increased her revenue flow by multiple 6 figures…
• Isn’t so much a “side hustle” any more 😉

All this while keeping her working ON not IN her her side hustle. This means she has the freedom to continue to focus on what she loves to do most while the money keeps flowing in. (and growing)

And this is just case study #1. I’ll be following up with lots more ?

Is this the sort of outcome you might like to see in your business as well?  Leave a comment below!